top of page
Audi_Rings_Medium_bl-RGB.png

AUDI INDIA
AUDI Q2 #RUNTHECITY
Creative Direction, Illustrations | Instagram AR Filter

Q2FilterTop
Q2cover.png

ROADS OF INDIA

Potholes, barricades, uneven grates, hand carts... these are some of the most common road-blocks across the roads of India. So obviously those would have to be added to our filter for the most authentic test-drive experience.

LAUNCH OF THE AUDI Q2

Imagine launching a luxury car like the Audi Q2 in the middle of a pandemic! ​While Indians were taken over with TikTok challenges and trending IG reels, we snuck in a gamified Audi Q2 test drive onto their phones.

CITIES TO DRIVE IN:

Filter Delhi 1.jpg

THE AUDI Q2 IN
DELHI
Potholes & Police cones

Filter Mumb.jpg

THE AUDI Q2 IN
MUMBAI
Hand-carts & potholes

Filter Bang.jpg

THE AUDI Q2 IN
BANGALORE
Barricades & potholes

OUR TEST-DRIVERS:

Img 1.jpeg
Img 2.jpeg

Watch the Case Film:

THE TEAM

COPY:
Deep Chhabria
Heemuhn Major

ART:
Radhika Subramanian

SERVICING:
Shaily Parmar

PRODUCTION:
Alive Now

bottom of page