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OVERVIEW
AUDI INDIA
E-TRON GT & RS E-TRON GT IN INDIA
Creative Direction | Social Launch & On-Ground Event Coverage
GTTop
The e-tron GT was the first car to launch after the pandemic hit, so it was an important one for Audi India. The Buddh International Circuit racetrack was booked for a week and we were on ground to cover two major events on social media:
I
THE E-TRON GT &
RS E-TRON GT LAUNCH
etronGTLaunch
Launch01
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LAUNCH EVENT COVERAGE
Launch02
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LAUNCH EVENT CULMINATION FILM
We also created a culmination film as a throwback to the events of the launch day:
Launch03
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EXPERIENCE ZONES
AR / VR / SLALOM
Attendees of the launch event were invited to enjoy 3 experience zones:
an AR deep-dive into the e-tron GT, an interactive VR experience and a slalom obstacle course where they could test-drive the e-tron.
Launch04
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CONTENT FOR THOSE
WATCHING FROM HOME
Who better to answer the burning questions of fans & enthusiasts, than the Head of Audi India, Balbir Singh Dhillon himself:
Instructor Aditya Patel took fans through some of the features of the RS e-tron GT:
Audi India head Balbir Singh Dhillon and actress Gul Panag had a conversation about the future of Indian mobility:
Launch05
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PARTNER PROMOTIONS
The event partners Svami drinks & BrewHouse were incorporated in the social media coverage of the e-tron GT launch.
II
THE AUDI RS
DRIVE EXPERIENCE
RSDriveExperience
DriveExp01
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THE RS DRIVE EXPERIENCE
A 3-day event where customers, dealers & media were invited to drive the Audi RS range of cars on the BIC racetrack.
DriveExp02
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THE INSTRUCTORS
The 4 instructors Aditya Patel, Ishan Dodhiwala, Deepak Chinnappa and Sunny Kumar hosted the RS Drive Experience for Audi India.
As the main instructor for the Audi RS Drive Experience, we created a video featuring Aditya Patel:
DriveExp03
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CUSTOMER VIDEOS
Videos featuring customers, post the thrill of the RS Drive Experience:
DriveExp04
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EVENT CULMINATION FILM
We also created a culmination film, covering the the events of the drive experience:
DriveExp05
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PARTNER PROMOTIONS
The event partners Svami drinks & BrewHouse were incorporated in the social media coverage of the RS Drive Experience.
THE TEAM
COPY:
Rohan Mathew
Chintan Pandey
ART:
Radhika Subramanian
Vidhi Agarwal
SERVICING:
Rakshit Bohra
(also the hand model for partner promotion assets)
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